Attitude
Safety Needs
Reinforcement
Expectation
Trust
Learning
Belief
Cues
Response
Psycho-graphics
a person's point of view toward something.
a chance in a person's thought processes caused by prior experience.
an effort to satisfy a drive.
the analysis of a person's day-to-day pattern of livings as expressed in that person's activities, interests, and opinions-sometimes referred to as AIO's or lifestyle analysis.
products, signs, ads, and other stimuli in the environment.
biological needs such as the need for food, drink, rest, and sex.
the confidence a person has in the promise or actions of another person, brand, or company.
occurs in the learning process when the consumer's response is followed by satisfaction-that is, reduction in the drive.
an outcome or event that a person anticipates or looks forward to.
a person's opinion about something.
