Great
ideas
are
generated
in
different
ways
.
Sometimes
an
idea
may
simply
be
when
a
company
takes
advantage
of
an
____________________
to
extend
its
product
range
,
to
offer
more
____________________
to
existing
customers
.
Or
a
great
idea
could
____________________
a
company
to
enter
a
market
which
has
been
closed
to
it
before
.
Companies
which
are
prepared
to
spend
a
lot
on
R&D
may
make
a
____________________
by
having
an
original
idea
for
a
product
which
others
later
copy
,
for
example
Sony
and
the
____________________
.
On
the
other
hand
,
some
products
are
developed
in
response
to
customer
____________________
.
They
come
from
customer
ideas
.
These
products
are
made
to
____________________
a
need
,
to
satisfy
consumer
demand
.
Or
the
product
does
something
similar
to
another
product
,
but
faster
,
so
it
____________________
time
.
Some
people
will
buy
new
products
because
the
product
____________________
their
status
-
gives
them
a
new
,
more
upmarket
____________________
.
