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1. Lead with Heart
2. Live to Serve
3. Love to Learn
4. Founders’ Growth Mindset

Include

Share Openly and Directly

Think “we before me”

Show the way with love and humility

Live to Serve

Think “we before me.”

Pursue our Passions

Learn fast

Obsess over ABO Success

Get outside of our comfort zones

Have a shared sense of urgency to help Amway Business Owners succeed with customer experience

Love to Learn

Work together to do the right thing.

Amplify the Customer Experience

Model Grit and Resilience

Lead with heart

Never stop doing what we love

Take risks

Unleash our Inner Entrepreneur

Explore New Paths