1
Language that is lofty, dignified, or impersonal.
2
Ordinary language; the vernacular. For example, depending on where in the United States you live, a sandwich is called a sub, a grinder, or a hero.
3
The person(s) reached by a piece of writing (or speech).
4
An author's choice of words to convey a tone or effect.
5
Emotional appeal usually dealing with family, religion, pets, values.
6
In dramatic literature, the moral element that determines a character's actions, rather than thought or emotion.
7
the logical appeal using facts, statistics, data.
8
The feeling or ambience resulting from the tone of a piece as well as the writer's / narrator's attitude and point of view. The effect is created through descriptions of feelings or objects that establish a particular feeling of gloom, fear, or hope.
9
The attitude of a literary work takes towards its subject and theme; it reflects the narrator's attitude.