Help people to understand the product
Transfer of message
Price
Product
How they felt about it
Give information about product
receiver can understand
What's being said
Receivers response to message
The group of people it's focused toward
what's being communicated
Idea to a message
Used after customer is familiar with product
A visual representation
Place
Any form of communication that a company uses to persuade
Can be a company or organizations
Source of the message being sent
help people remember how good it was
Ads
sender to receiver
The person whom the message is directed to
Tell of existing products
Why customer should buy the product
