1
50% Scroll; 30 Seconds on Page
2
Ads shown to a user who has visited the website previously
3
An action taken on a web page
4
A lead form submission
5
Return
6
Search Engine _
7
Used to tag content so bots can easily recognize and index it
8
World's leading search engine
9
Search _ Advertising
10
Call to _
11
The cost of a quality visit
12
Total spend divided by number of engagements
13
The rate at which a user clicks on an ad
14
Optimization for search engines
15
The cost associated with ad clicks
16
User Interface
17
User Experience
18
Information Architecture
