Crossword Puzzle Crossword FunOnline version Common digital marketing Terms by Tia Protopapa 1 50% Scroll; 30 Seconds on Page 2 Ads shown to a user who has visited the website previously 3 An action taken on a web page 4 A lead form submission 5 Return 6 Search Engine _ 7 Used to tag content so bots can easily recognize and index it 8 World's leading search engine 9 Search _ Advertising 10 Call to _ 11 The cost of a quality visit 12 Total spend divided by number of engagements 13 The rate at which a user clicks on an ad 14 Optimization for search engines 15 The cost associated with ad clicks 16 User Interface 17 User Experience 18 Information Architecture 4 5 14 11 13 18 2 3 16 6 10 8 12 7 1 17 9