Is
it
____________________
spending
$4
million
for
30
seconds
of
____________________
?
I
guess
it
____________________
on
what
you
are
setting
out
to
do
as
a
____________________
,
?
said
Ken
Wheaton
,
a
managing
editor
at
Advertising
Age
.
?
If
you
have
a
specific
____________________
or
if
you
are
traditionally
a
Super
Bowl
advertiser
,
I
think
it
does
make
sense
.
You
can
____________________
a
message
to
the
____________________
consumer
,
'Buy
my
product
,
we
are
____________________
-
____________________
.
'
Or
you
are
____________________
a
message
to
your
____________________
:
'We're
____________________
financially
to
make
a
marketing
play
this
big
.
