Fill in the Blanks Finished and Unfinished ActionsOnline version Complete the article, using the simple past tense, the past of be, or the present perfect. by Lengua Plex 1 World Music is not really a true genre of music - it is a combination of music genres from around the world . More recently recording companies the term to describe the music of artists who they felt could appeal the new audiences across cultures . The concept of World Music first created after U . S . singer / songwriter Paul Simon his hugely successful Graceland album in 1986 . At that time , he South Africa's male choir Ladysmith Black Mambazo and rock group Savuka to accompany him on the recording . Both groups later with him around the world . This exciting collaboration immediately to European and North American audiences , who were attracted to this different sound . Since that time , as more artists to reach new audiences there an increased amount of " crossover " - that is , musicians influencing each other across cultures . Enthusiasm for music from other cultures steadily . Artists such as Anguélique Kidjo and Carlos Vives , who were well - known within specific regions such as Africa or Latin America , international stars , and mainstream music many of the features of these artists .