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Marketing Products & Services Vocab
Author :
Lula Jordan
1.
Intangible
tasted
or
incapable
being,
seen,
of,
touched,
heard
felt
2.
Inseparable
the
the
consumed
time
produced
is
at
and
same
service
3.
Service
time
at
that
from
intangible,
consumer
production
of
consumed
is
the,
to
exchanged
and
directly
an
activity
producer
4.
Perishable
stored
future
a
of
at
use
time
being
incapable
for
5.
heterogeneous
differences
human
resulting
from
services
performance
among
6.
Discretionary Income
amount
expenses
living
the
income
basic
left
and
taxes
paying
of
after
7.
Labor Intensiveness
required
effort
service
of
the
amount
human
deliver
a
to
8.
Endorsement
advertisement
approval
person
service
which
in
expresses
an
publicly
believable
a
or
a
of
product
9.
Service Quality
and
expectations
meets
needs
customers’
which
degree
the
to
service
the
10.
Building
combining
of
several
practice
services
price
one
related
the
for
11.
Product Line
products
to
market
the
variations
of
satisfy
a
needs
different
in
in
slight
group
with
a
similar
marketing
mix
12.
Product Assortment
market
to
offers
business
all
the
a
its
products
of
complete
set
13.
Trademark
service
legal
to
protection
or
owner
or
product
for
the
used
the
a
symbols
identify
the
provided
words
to
14.
Brand Loyalty
repurchasing
particular
consumer’s
to
others,
a,
over
commitment
using
and
even
all
a
promoting
brand
15.
Consumer Markets
socially
purchase
products
related
for
who
personal
groups
or
individuals
consumption
16.
Licensed Brand
well
established-
another
symbol
to
name
by
or
promote
by
known
its
products
a
and
company
use
one
sold
for
company
17.
New Product
that
important
way
entirely
or
new
in
product
changed
an
a
noticeable
is
and
18.
Business Markets
of
companies
organizations
for
the
completion
a
or
purchase
business
products
the
business
operation
and
of
activity
a
that
19.
Prototype
to
test
costs
product
scale
full
quality
before
model
used
and
beginning-
a
production