Matching Pairs Shooting Stars Vocab GameOnline version Definitions every entrepreneur should know by Starling Sturm 1 Budget 2 Accounting 3 Customer acquisition 4 Market research 5 Human resources 6 Economics 7 Investment 8 Entrepreneurship 9 Pitch 10 Business model 11 Sales 12 Supply and demand 13 Start-up 14 Value proposition 15 Marketing 16 Funding 17 Profit 18 Exit strategy The process of acquiring new customers and building a customer base for a business. The study of how people, businesses, and governments allocate resources to meet their unlimited wants and needs. The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products or services. The plan for how an entrepreneur intends to sell or exit their business in the future, often involving an acquisition, merger, or IPO (initial public offering). The money that is invested in a business to support its growth and development. A presentation given to potential investors or partners that outlines the business idea, market opportunity, and growth potential of a company. The process of creating, developing, and managing a business venture to achieve a profitable and sustainable outcome. The process of selling products or services to customers in exchange for money or other forms of payment. The department within a business that is responsible for hiring, training, and managing employees. The process of collecting and analyzing information about a target market to better understand customer needs and preferences. The process of recording, classifying, and summarizing financial transactions to provide information that is useful in making business decisions. The plan or strategy that a company uses to create, deliver, and capture value. The amount of money left over after all expenses have been paid in a business. A financial plan that outlines the expected income and expenses for a given period of time. The act of putting money into a business or other venture with the expectation of making a profit. The economic principle that describes the relationship between the availability of a product or service (supply) and the desire for that product or service (demand). A newly established business venture that is typically characterized by innovation, high growth potential, and uncertainty. the unique benefit that a product or service provides to customers, and the reason why customers should choose that product or service over others.