Companies
engage
in
acquisitions
and
mergers
because
that
is
one
of
the
easiest
ways
to
secure
fast
____________________
and
diversify
their
investment
____________________
.
As
Europe
expands
and
investors
increase
,
the
idea
of
merging
appeals
to
more
and
more
companies
.
Moreover
,
the
sale
of
government
-
owned
businesses
has
meant
that
large
companies
are
entering
the
market
,
aiming
to
____________________
potential
rivals
but
often
at
the
same
time
becoming
possible
____________________
companies
on
the
prowl
.
However
,
with
all
this
merger
activity
the
success
are
still
not
good
,
and
statistics
show
that
many
fail
.
Potential
for
other
____________________
of
success
are
still
not
good
,
and
statistics
show
that
many
fail
.
Yet
every
time
two
major
companies
announce
a
merger
,
euphoria
sweeps
the
stock
markets
as
dealers
and
shareholders
look
forward
to
making
huge
____________________
Many
alliances
are
not
financially
successful
,
however
,
and
don't
succeed
in
increasing
____________________
value
or
creating
wealth
for
all
involved
.
Too
often
,
culture
conflicts
and
personality
clashes
are
part
of
the
reason
why
alliances
end
in
____________________
.
As
Steven
Barrett
,
head
of
Mergers
and
Acquisitions
at
accountants
KPMG
said
,
'When
they
don't
work
,
the
two
key
management
groups
do
not
blend
well
together
.
'
