Hybrids
Managers
Laypeople
Experts
Technicians
wants clear details and guidelines for their subject
This group of audience members has a lot of knowledge about the subject matter, so they don’t need the basics explained to them
This audience is considered the beginners group. They know little or nothing about the subject matter, so the basics need to be clearly laid out
This audience is a combination of groups. It can be experts and managers who both know a lot about the subject and have decision-making power
This group is anyone who makes decisions over the author—a president or CEO of a company, for example
