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1. 
Value – added services means _______
A.
a. Giving full value for money
B.
b. Better value for higher price
C.
c. Costlier service
D.
d. Additional service
2. 
CRM means ___________
A.
a. Customer Relationship Management
B.
b. Customer Retention Manager
C.
c. Customer Relatives Meet
D.
d. Channel Rout Market
3. 
. A ‘Target Group’ in Marketing _________
A.
a. To whom the sales should be directed
B.
b. A group of sellersc. A group of buyers
C.
d. A group of products
D.
e. All the above
4. 
The target group for credit cards is ____
A.
a. All Card Holders
B.
b. All existing borrowers
C.
c. Individuals with taxable income
D.
d. All of these
E.
e. None of these
5. 
Bancassurance means _____________
A.
a. Assurance given by banks to Loanees
B.
b. Assurance to bank with one bank
C.
c. Assurance to repay loans
D.
d. Assurance to give good service
E.
e. Selling insurance products through banks
6. 
Cross – Selling means ________
A.
a. Selling with a cross face
B.
b. Selling to Red Cross members
C.
c. Selling to Blue Cross members
D.
d. Selling across countries
E.
e. Selling other products to existing customers
7. 
ATM means ____________
A.
a. Any Time Marketing
B.
b. Any Time Money
C.
c. Any Time Machine
D.
d. Automatic Teller Machine
E.
e. Automatic Teller Money
8. 
Digital Marketing is ________
A.
a. A way of Direct Marketing
B.
b. A way of Indirect Marketing
C.
Marketing c. A strategy of the DSAs
D.
d. All of these
E.
e. None of these
9. 
Market Segmentation helps in ___
A.
a. Identifying the target group
B.
b. Focused marketing
C.
c. Improved lead generation
D.
d. Only (a) and (b)
E.
e.All (a), (b) and (c)
10. 
Only one of the following is true. Find it:
A.
a. Marketing is not required in a monopolistic situation
B.
b.Marketing is not required in Public enterprises
C.
c. Marketing depends on competitors’ performance
D.
d. Marketing has no role to play in production levels
E.
e. Motivated employees do not require sales incentives