Marketing 3Online version Marketing 3 by infomind Online tests 1 Value – added services means _______ a a. Giving full value for money b b. Better value for higher price c c. Costlier service d d. Additional service 2 CRM means ___________ a a. Customer Relationship Management b b. Customer Retention Manager c c. Customer Relatives Meet d d. Channel Rout Market 3 . A ‘Target Group’ in Marketing _________ a a. To whom the sales should be directed b b. A group of sellersc. A group of buyers c d. A group of products d e. All the above 4 The target group for credit cards is ____ a a. All Card Holders b b. All existing borrowers c c. Individuals with taxable income d d. All of these e e. None of these 5 Bancassurance means _____________ a a. Assurance given by banks to Loanees b b. Assurance to bank with one bank c c. Assurance to repay loans d d. Assurance to give good service e e. Selling insurance products through banks 6 Cross – Selling means ________ a a. Selling with a cross face b b. Selling to Red Cross members c c. Selling to Blue Cross members d d. Selling across countries e e. Selling other products to existing customers 7 ATM means ____________ a a. Any Time Marketing b b. Any Time Money c c. Any Time Machine d d. Automatic Teller Machine e e. Automatic Teller Money 8 Digital Marketing is ________ a a. A way of Direct Marketing b b. A way of Indirect Marketing c Marketing c. A strategy of the DSAs d d. All of these e e. None of these 9 Market Segmentation helps in ___ a a. Identifying the target group b b. Focused marketing c c. Improved lead generation d d. Only (a) and (b) e e.All (a), (b) and (c) 10 Only one of the following is true. Find it: a a. Marketing is not required in a monopolistic situation b b.Marketing is not required in Public enterprises c c. Marketing depends on competitors’ performance d d. Marketing has no role to play in production levels e e. Motivated employees do not require sales incentives
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