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1. 
'Benchmark' means __
A.
(1) Benches for customers to sit
B.
(2) Benches for salesmen to sit
C.
(3) Products displayed on a bench
D.
(4) Set standards
E.
(5) All of the above
2. 
16 A Call Centre is __
A.
(1) a meeting place for DSAs
B.
(2) a Training Centre for DSAs
C.
(3) a meeting place for customers
D.
(4) Data Centre
E.
(5) a back office set up where customer queries are answered
3. 
The sequence of a sales process is __
A.
(1) Lead generation, Call, Presentation & Sale
B.
(2) Sale, Presentation, Lead generation & Call
C.
(3) Presentation, Lead generation, Sale & Call
D.
(4) Lead Generation, Call, Sale & Presentation
E.
(5) There is no sequence required
4. 
. Home loans are granted to ___
A.
(1) Individuals
B.
(2) Institutions
C.
(3) Builders
D.
(4) All of these
E.
(5) None of these
5. 
To 'Close a Call' means __
A.
(1) 'fo end the conversation
B.
(2) To put the phone down
C.
(3) To close the doors
D.
(4) To clinch the sale
E.
(5) To close the business
6. 
. A Marketing Survey is required for __
A.
(1) deciding marketing strategies
B.
(2) deciding Product strategies
C.
(3) deciding pricing strategies
D.
(4) All of these
E.
(5) None of these
7. 
The Target Group for Education Loans is ----
A.
(1) all colleges
B.
(2) all parents
C.
(3) research scholars
D.
(4) meritorious students seeking higher education
E.
(5) all of these
8. 
. Cross-selling means __
A.
(1) Selling with a cross face
B.
(2) Cross country marketing
C.
(3) Selling other products to existing customers
D.
(4) Selling to friends
E.
(5) Selling to employees
9. 
. Market Segmentation is useful for---
A.
(1) Preferential marketing
B.
(2) Targeting existing clients
C.
(3) Identifying prospects
D.
(4) Knowing customers' tastes
E.
(5) All of the above
10. 
The Target Group for Savings Deposit Accounts is __
A.
(1) Newborn babies
B.
(2) students
C.
(3) parents
D.
(4) businessman
E.
(5) all of the above
11. 
Market Segmentation can be resorted to by means of __
A.
(1) segmenting by age
B.
(2) segmenting by income
C.
(3) segmenting geographically
D.
(4) all of these
E.
(5) none of these
12. 
The Target Group for a Car Loan is ---
A.
(1) all auto drivers
B.
(2) all auto dealers
C.
(3) all car owners
D.
(4) any individual needing a car
E.
(5) all of these
13. 
. Market information means ---
A.
(1) knowledge of industries
B.
(2) knowledge of households
C.
(3) knowledge of peers
D.
(4) knowledge of customers' tastes
E.
(5) All of these
14. 
Credit cards are used for -
A.
(1) Cash withdrawals
B.
(2) Purchase of air tickets
C.
(3) Purchase of consumable items from retail outlets
D.
(4) All of these
E.
(5) None of these
15. 
. TheTarget Group for Agricultural Loans is __
A.
(1) any farmer
B.
(2) farmlabourers
C.
(3) any individual dealing in agricultural or related activity
D.
(4) farmers'societies
E.
(5) all of these
16. 
The Target Group for Credit Cards is ---
A.
(1) existing cardholders
B.
(2) all graduates
C.
(3) all minors
D.
(4) individuals with taxable income
E.
(5) all of these
17. 
Market Segmentation means __
A.
(1) segmenting the salesmen
B.
(2) segmenting the employees
C.
(3) segmenting the customers as per their Heeds
D.
(4) segmenting the products
E.
(5) All of these
18. 
. A 'Target Group' means---
A.
(1) a group of sellers
B.
(2) a group of buyers
C.
(3) a group of products
D.
(4) a group of persons to whom sales should be focused
E.
(5) all of these
19. 
Cross Selling covers___________________
A.
(a) Identifying customer needs
B.
(b) Matching the products to customer needs
C.
(c) Convincing the customers of the products benefits
D.
(d) Responding to questions and objections of customers
E.
(e) All of the above
20. 
A prospect means____________________
A.
(a) Any customer who walks into the bank
B.
(b) An employee of the bank
C.
(c) A customer who is likely to be interested in banks products or service
D.
(d) A depositor of the bank
E.
(e) A borrower of the bank