Marketing 8Online version Marketing 8 by infomind Online tests 1 'Benchmark' means __ a (1) Benches for customers to sit b (2) Benches for salesmen to sit c (3) Products displayed on a bench d (4) Set standards e (5) All of the above 2 16 A Call Centre is __ a (1) a meeting place for DSAs b (2) a Training Centre for DSAs c (3) a meeting place for customers d (4) Data Centre e (5) a back office set up where customer queries are answered 3 The sequence of a sales process is __ a (1) Lead generation, Call, Presentation & Sale b (2) Sale, Presentation, Lead generation & Call c (3) Presentation, Lead generation, Sale & Call d (4) Lead Generation, Call, Sale & Presentation e (5) There is no sequence required 4 . Home loans are granted to ___ a (1) Individuals b (2) Institutions c (3) Builders d (4) All of these e (5) None of these 5 To 'Close a Call' means __ a (1) 'fo end the conversation b (2) To put the phone down c (3) To close the doors d (4) To clinch the sale e (5) To close the business 6 . A Marketing Survey is required for __ a (1) deciding marketing strategies b (2) deciding Product strategies c (3) deciding pricing strategies d (4) All of these e (5) None of these 7 The Target Group for Education Loans is ---- a (1) all colleges b (2) all parents c (3) research scholars d (4) meritorious students seeking higher education e (5) all of these 8 . Cross-selling means __ a (1) Selling with a cross face b (2) Cross country marketing c (3) Selling other products to existing customers d (4) Selling to friends e (5) Selling to employees 9 . Market Segmentation is useful for--- a (1) Preferential marketing b (2) Targeting existing clients c (3) Identifying prospects d (4) Knowing customers' tastes e (5) All of the above 10 The Target Group for Savings Deposit Accounts is __ a (1) Newborn babies b (2) students c (3) parents d (4) businessman e (5) all of the above 11 Market Segmentation can be resorted to by means of __ a (1) segmenting by age b (2) segmenting by income c (3) segmenting geographically d (4) all of these e (5) none of these 12 The Target Group for a Car Loan is --- a (1) all auto drivers b (2) all auto dealers c (3) all car owners d (4) any individual needing a car e (5) all of these 13 . Market information means --- a (1) knowledge of industries b (2) knowledge of households c (3) knowledge of peers d (4) knowledge of customers' tastes e (5) All of these 14 Credit cards are used for - a (1) Cash withdrawals b (2) Purchase of air tickets c (3) Purchase of consumable items from retail outlets d (4) All of these e (5) None of these 15 . TheTarget Group for Agricultural Loans is __ a (1) any farmer b (2) farmlabourers c (3) any individual dealing in agricultural or related activity d (4) farmers'societies e (5) all of these 16 The Target Group for Credit Cards is --- a (1) existing cardholders b (2) all graduates c (3) all minors d (4) individuals with taxable income e (5) all of these 17 Market Segmentation means __ a (1) segmenting the salesmen b (2) segmenting the employees c (3) segmenting the customers as per their Heeds d (4) segmenting the products e (5) All of these 18 . A 'Target Group' means--- a (1) a group of sellers b (2) a group of buyers c (3) a group of products d (4) a group of persons to whom sales should be focused e (5) all of these 19 Cross Selling covers___________________ a (a) Identifying customer needs b (b) Matching the products to customer needs c (c) Convincing the customers of the products benefits d (d) Responding to questions and objections of customers e (e) All of the above 20 A prospect means____________________ a (a) Any customer who walks into the bank b (b) An employee of the bank c (c) A customer who is likely to be interested in banks products or service d (d) A depositor of the bank e (e) A borrower of the bank
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