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1. 
Innovation means_____________
A.
(a) Inspiration
B.
(b) enthusiasm
C.
(c) compensation
D.
(d) creativity
E.
(e) All of these
2. 
Home loans are granted to__________
A.
(a) Individuals
B.
(b) Institutions
C.
(c) Builders
D.
(d) All of these
E.
(e) None of these
3. 
Credit card is used for_____________
A.
(a) Cash withdrawals
B.
(b) Purchase of air tickets
C.
(c) Purchase of consumable items from retail outlets
D.
(d) All of these
E.
(e) None of these
4. 
52. ATMs are___________
A.
(a) Branches of banks
B.
(b) Manned counter of ,banks
C.
(c) Unmanned cash dispensers
D.
(d) All of these
E.
(e) none of these
5. 
Internet banking means________
A.
(a) Meeting of Banks on the Net
B.
(b) Net practice
C.
(c) Banking Transactions through Internet
D.
(d) Transactions with foreign countries
E.
(e) All of these
6. 
Customer loyalty means______________
A.
(a) Shifting of customers from one bank to another
B.
(b) Customers banking with one bank exclusively
C.
(c) Customers returning lost items
D.
(d) customers giving gifts to banks
E.
(e) None of these
7. 
A marketing plan is necessary for__________
A.
(a) Having a focused approach to marketing
B.
(b) to decide marketing strategies
C.
(c) To decide product strategy
D.
(d)To decide advertising strategy
E.
(e) All of these
8. 
Public Relations is required for_________
A.
(a) Improving customer service in the company
B.
(b) Improving marketing functions in the company
C.
(c) Better atmosphere in the company
D.
(d) All of these
E.
(e) none of these
9. 
One of the foll owing qualities is n ot required for effective marketing____________
A.
(a) Self-motivation
B.
(b) effective communication skills
C.
(c) Team work
D.
(d) Perseverance
E.
(e) sympathy
10. 
Gift of the Gab means______________
A.
(a) Distributing gifts
B.
(b) collecting garbage
C.
(c) Multi-linguist
D.
(d) Good communication skills
E.
(e) Short tempered
11. 
Rural Marketing involves______________
A.
(a) Selling to farmers and agriculturists
B.
(b) selling to rural households
C.
(c) selling to rural industries
D.
(d)Arranging meals
E.
(e) all of these
12. 
Find the incorrect statement___________
A.
(a)Marketing is redundant in computerized banks
B.
(b) Marketing is redundant in foreign, countries
C.
(c) Marketing is redundant in private establishments
D.
(d) Marketing is redundant in Government establishments
E.
(e) All of these
13. 
Marketing is required in banks due to_____________
A.
(a) Globalization
B.
(b) Computerization
C.
(c) Increase in population
D.
(d) Government dictates
E.
(e) None of these
14. 
Marketing is___________
A.
(a)A day to day function
B.
(b) A one off affair
C.
(c) a one man show
D.
(d) a collective process
E.
(e) A means to extra income
15. 
Quality needed by a good marketing staff are____________
A.
(a)Aggressiveness
B.
(b) pushy
C.
(c) Perseverance
D.
(d) Politeness
E.
(e) only c, d
16. 
Marketing should be resorted_______
A.
(a) Only among rich persons
B.
(b) Only among the poor
C.
(c) only in crowded areas
D.
(d) Depends on the product
E.
(e) depends on the banks
17. 
HNI means________________
A.
(a) High Income Individual
B.
(b) Honest Marketing staff
C.
(c) High Net worth Individual
D.
(d) Honest Neutral individual
E.
(e) None of these
18. 
Marketing strategies mean______________
A.
(a) Plan for effective marketing
B.
(b) type of marketing demands
C.
(c) Market demands
D.
(d) all of these
E.
(e) None of these
19. 
Market plan is__________
A.
(a)An action plan for day-to-day marketing
B.
(b) effective selling steps
C.
(c) effective buying steps
D.
(d) A comprehensive documents for marketing strategies
E.
(e) All of these
20. 
Digital Marketing means__________
A.
(a) Selling digital goods
B.
(b) selling calculators
C.
(c) selling through internet
D.
(d) all of these
E.
(e) None of these
21. 
Target group means_____________
A.
(a) All employees
B.
(b) short-listed group
C.
(b) short-listed group
D.
(d) Sales representation group of people likely to buy the idle sified product
E.
(e) None of these
22. 
The Target group for Home loans are __________
A.
(a)Individuals
B.
(b) salaried persons
C.
(c) businessman
D.
(d) professionals
E.
(e) All of these