Marketing 12Online version Marketing 12 by infomind Online tests 1 Innovation means_____________ a (a) Inspiration b (b) enthusiasm c (c) compensation d (d) creativity e (e) All of these 2 Home loans are granted to__________ a (a) Individuals b (b) Institutions c (c) Builders d (d) All of these e (e) None of these 3 Credit card is used for_____________ a (a) Cash withdrawals b (b) Purchase of air tickets c (c) Purchase of consumable items from retail outlets d (d) All of these e (e) None of these 4 52. ATMs are___________ a (a) Branches of banks b (b) Manned counter of ,banks c (c) Unmanned cash dispensers d (d) All of these e (e) none of these 5 Internet banking means________ a (a) Meeting of Banks on the Net b (b) Net practice c (c) Banking Transactions through Internet d (d) Transactions with foreign countries e (e) All of these 6 Customer loyalty means______________ a (a) Shifting of customers from one bank to another b (b) Customers banking with one bank exclusively c (c) Customers returning lost items d (d) customers giving gifts to banks e (e) None of these 7 A marketing plan is necessary for__________ a (a) Having a focused approach to marketing b (b) to decide marketing strategies c (c) To decide product strategy d (d)To decide advertising strategy e (e) All of these 8 Public Relations is required for_________ a (a) Improving customer service in the company b (b) Improving marketing functions in the company c (c) Better atmosphere in the company d (d) All of these e (e) none of these 9 One of the foll owing qualities is n ot required for effective marketing____________ a (a) Self-motivation b (b) effective communication skills c (c) Team work d (d) Perseverance e (e) sympathy 10 Gift of the Gab means______________ a (a) Distributing gifts b (b) collecting garbage c (c) Multi-linguist d (d) Good communication skills e (e) Short tempered 11 Rural Marketing involves______________ a (a) Selling to farmers and agriculturists b (b) selling to rural households c (c) selling to rural industries d (d)Arranging meals e (e) all of these 12 Find the incorrect statement___________ a (a)Marketing is redundant in computerized banks b (b) Marketing is redundant in foreign, countries c (c) Marketing is redundant in private establishments d (d) Marketing is redundant in Government establishments e (e) All of these 13 Marketing is required in banks due to_____________ a (a) Globalization b (b) Computerization c (c) Increase in population d (d) Government dictates e (e) None of these 14 Marketing is___________ a (a)A day to day function b (b) A one off affair c (c) a one man show d (d) a collective process e (e) A means to extra income 15 Quality needed by a good marketing staff are____________ a (a)Aggressiveness b (b) pushy c (c) Perseverance d (d) Politeness e (e) only c, d 16 Marketing should be resorted_______ a (a) Only among rich persons b (b) Only among the poor c (c) only in crowded areas d (d) Depends on the product e (e) depends on the banks 17 HNI means________________ a (a) High Income Individual b (b) Honest Marketing staff c (c) High Net worth Individual d (d) Honest Neutral individual e (e) None of these 18 Marketing strategies mean______________ a (a) Plan for effective marketing b (b) type of marketing demands c (c) Market demands d (d) all of these e (e) None of these 19 Market plan is__________ a (a)An action plan for day-to-day marketing b (b) effective selling steps c (c) effective buying steps d (d) A comprehensive documents for marketing strategies e (e) All of these 20 Digital Marketing means__________ a (a) Selling digital goods b (b) selling calculators c (c) selling through internet d (d) all of these e (e) None of these 21 Target group means_____________ a (a) All employees b (b) short-listed group c (b) short-listed group d (d) Sales representation group of people likely to buy the idle sified product e (e) None of these 22 The Target group for Home loans are __________ a (a)Individuals b (b) salaried persons c (c) businessman d (d) professionals e (e) All of these
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