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1. 
Customer services______________
A.
(a) Is an integral part c marketing
B.
(b) has no role in Marketing
C.
(c) is required only by salesman
D.
(d) Is not required by salesman
E.
(e) None of these
2. 
Buyer resistance means___________
A.
(a) Buyers fighting with the salesmen
B.
(b) reluctant salesmen
C.
(c) different salesmen
D.
(d) Hesitant buyers
E.
(e) none of these
3. 
Closing the safe means____________
A.
(a) Close down marketing functions
B.
(b) stop selling
C.
(c) successful completion of a call
D.
(d) All of these
E.
(e) None of these
4. 
Bancassurance means__________
A.
(a) Assuring to repay bank loans
B.
(b) assuring to repay credit card dues
C.
(c) Assuring to repay home loans dues
D.
(d) insurance of banks
E.
(e) all of these
5. 
Relationship marketing means__________
A.
(a) selling to relatives
B.
(b) selling by relatives
C.
(c) after sales service
D.
(d) cross selling
E.
(e) all of these
6. 
Motivation means______________
A.
(a) Keeping the salesman happy
B.
(b) keeping the staff happy
C.
(e) more enthusiasm
D.
(d) more team work
E.
(e) All of these
7. 
Effective communication is______________
A.
(a) Not required, it demand exceed supply
B.
(b) a sine-qua—on for marketing
C.
(c) good vocabulary
D.
(d) All of these
E.
(e) None of these
8. 
Customization means______________
A.
(a) Products for specific customers
B.
(b) good customer service
C.
(c) bad customer service
D.
(d) After sales service
E.
(e) none of these
9. 
Marketing of service is resorted in_____
A.
(a) Manufacturing concerns
B.
(b) Insurance business
C.
(c) hotels
D.
(d) only 1 and 2
E.
(e) Only 2 and 3
10. 
Marketing is the art of_________________
A.
(a) buying more
B.
(b) paying more
C.
(c) selling more
D.
(d ) talking more
E.
(e) only 1 and 2
11. 
Market shares means__________
A.
(a) Share market
B.
(b) Share prices
C.
(c) IPOs
D.
(d)scope for marketing
E.
(e) share of business among peers
12. 
A DSA (Direct selling agent) is one_____________
A.
(a)Who sells through the internet
B.
(b) who sells direct to the client
C.
(c) who works on the bank counters
D.
(d) Who works in back office set up
E.
(e) none of these
13. 
Internal Marketing means___________
A.
(a) Marketing to self
B.
(b) Marketing to family members
C.
(c) Marketing to the staff members
D.
(d) Marketing inside India
E.
(e) Marketing outside India
14. 
Good Marketing requires one of the following______________
A.
(a)Proper planning
B.
(b) good team work
C.
(c) good communication skills
D.
(d) Knowledge of products
E.
(e) All of these
15. 
Marketing is a___________
A.
(a) One day effort
B.
(b) team effort
C.
(c) one man effort
D.
(d) all of these
E.
(e) None of these
16. 
Marketing is influence by___________
A.
(a) Product demand
B.
(b) public taste
C.
(c) buyer behavior
D.
(d) brand image
E.
(e) all of these
17. 
Marketing in banks is a necessity today due to_______________
A.
(a) Liberlisation
B.
(b) nationalization
C.
(c) fashion
D.
(d) urbanization
E.
(e) None of these
18. 
Marketing helps in_____________
A.
(a) Boosting production
B.
(b) getting new clients
C.
(c) interacting with strangers
D.
(d) all of these
E.
(e) None of these
19. 
The target group for agriculture loans is_________
A.
(a) Any farmer
B.
(b) farm labourers
C.
(c) any individuals dealing in agricultural or related activity
D.
(d) Farmers society
E.
(e) None of these
20. 
The target group for credit card is_____________
A.
(a) Existing cardholders
B.
(b) all graduates
C.
(c) all minors
D.
(d) individual with taxable income
E.
(e) all of the these
21. 
Market segmentation means___________
A.
(a) segmenting the salesman
B.
(b) segmenting the employees
C.
(c) Segmenting the customers as per their needs
D.
(d) segmenting the products
E.
(e) all of these
22. 
A Target group means___________
A.
(a) A group of sellers
B.
(b) a group of buyers
C.
(c) A group of products
D.
(d) A group of persons to whom sales should be focused
E.
(e) All of these
23. 
Market segmentation is useful for___________
A.
(a) Preferential marketing
B.
(b) Targeting existing clients
C.
(c) Identif ing prospects y
D.
(d) knowing customer tastes
E.
(e) All of these
24. 
The target group for savings deposit accounts is__________
A.
(a)New born babies
B.
(b) students
C.
(c) parents
D.
(d) businessman
E.
(e) all of the above
25. 
Market segmentation can be resorted to be means of___________
A.
(a) Segmenting age
B.
(b) segmenting by income
C.
(c) segmenting geographically
D.
(d) all of these
E.
(e) None of these
26. 
The Target group for a car loan is__________
A.
(a) All auto drivers
B.
(b) all auto dealers
C.
(c) all car owners
D.
(d) Any individual needing a car
E.
(e) all of these
27. 
Market information means________
A.
(a) Knowledge of industries
B.
(b) knowledge of households
C.
(c) knowledge of peers
D.
(d) Knowledge of customers tastes
E.
(e) all of these
28. 
Benchmark means___________
A.
(a) Benches for customers to sit
B.
(b) benches for salesman to sit
C.
(c) products displayed on a bench
D.
(d) Set standards
E.
(e) all of these
29. 
A call centre is_____________
A.
(a) a meeting; place for DSA's
B.
(b)A training centre for DSA's
C.
(c) a meeting place for customers
D.
(d) Data centre
E.
(e) a back office set up where customer queries are answered
30. 
The sequence of sales process is___________
A.
(a) Lead generation, call, presentation and sale
B.
(b) sale, presentation, lead generation and call
C.
(c) Presentation, lead generation, sale and call
D.
(d) lead generation call, sale and presentation
E.
(e)There is no sequence required