Marketing 13Online version Marketing 13 by infomind Online tests 1 Customer services______________ a (a) Is an integral part c marketing b (b) has no role in Marketing c (c) is required only by salesman d (d) Is not required by salesman e (e) None of these 2 Buyer resistance means___________ a (a) Buyers fighting with the salesmen b (b) reluctant salesmen c (c) different salesmen d (d) Hesitant buyers e (e) none of these 3 Closing the safe means____________ a (a) Close down marketing functions b (b) stop selling c (c) successful completion of a call d (d) All of these e (e) None of these 4 Bancassurance means__________ a (a) Assuring to repay bank loans b (b) assuring to repay credit card dues c (c) Assuring to repay home loans dues d (d) insurance of banks e (e) all of these 5 Relationship marketing means__________ a (a) selling to relatives b (b) selling by relatives c (c) after sales service d (d) cross selling e (e) all of these 6 Motivation means______________ a (a) Keeping the salesman happy b (b) keeping the staff happy c (e) more enthusiasm d (d) more team work e (e) All of these 7 Effective communication is______________ a (a) Not required, it demand exceed supply b (b) a sine-qua—on for marketing c (c) good vocabulary d (d) All of these e (e) None of these 8 Customization means______________ a (a) Products for specific customers b (b) good customer service c (c) bad customer service d (d) After sales service e (e) none of these 9 Marketing of service is resorted in_____ a (a) Manufacturing concerns b (b) Insurance business c (c) hotels d (d) only 1 and 2 e (e) Only 2 and 3 10 Marketing is the art of_________________ a (a) buying more b (b) paying more c (c) selling more d (d ) talking more e (e) only 1 and 2 11 Market shares means__________ a (a) Share market b (b) Share prices c (c) IPOs d (d)scope for marketing e (e) share of business among peers 12 A DSA (Direct selling agent) is one_____________ a (a)Who sells through the internet b (b) who sells direct to the client c (c) who works on the bank counters d (d) Who works in back office set up e (e) none of these 13 Internal Marketing means___________ a (a) Marketing to self b (b) Marketing to family members c (c) Marketing to the staff members d (d) Marketing inside India e (e) Marketing outside India 14 Good Marketing requires one of the following______________ a (a)Proper planning b (b) good team work c (c) good communication skills d (d) Knowledge of products e (e) All of these 15 Marketing is a___________ a (a) One day effort b (b) team effort c (c) one man effort d (d) all of these e (e) None of these 16 Marketing is influence by___________ a (a) Product demand b (b) public taste c (c) buyer behavior d (d) brand image e (e) all of these 17 Marketing in banks is a necessity today due to_______________ a (a) Liberlisation b (b) nationalization c (c) fashion d (d) urbanization e (e) None of these 18 Marketing helps in_____________ a (a) Boosting production b (b) getting new clients c (c) interacting with strangers d (d) all of these e (e) None of these 19 The target group for agriculture loans is_________ a (a) Any farmer b (b) farm labourers c (c) any individuals dealing in agricultural or related activity d (d) Farmers society e (e) None of these 20 The target group for credit card is_____________ a (a) Existing cardholders b (b) all graduates c (c) all minors d (d) individual with taxable income e (e) all of the these 21 Market segmentation means___________ a (a) segmenting the salesman b (b) segmenting the employees c (c) Segmenting the customers as per their needs d (d) segmenting the products e (e) all of these 22 A Target group means___________ a (a) A group of sellers b (b) a group of buyers c (c) A group of products d (d) A group of persons to whom sales should be focused e (e) All of these 23 Market segmentation is useful for___________ a (a) Preferential marketing b (b) Targeting existing clients c (c) Identif ing prospects y d (d) knowing customer tastes e (e) All of these 24 The target group for savings deposit accounts is__________ a (a)New born babies b (b) students c (c) parents d (d) businessman e (e) all of the above 25 Market segmentation can be resorted to be means of___________ a (a) Segmenting age b (b) segmenting by income c (c) segmenting geographically d (d) all of these e (e) None of these 26 The Target group for a car loan is__________ a (a) All auto drivers b (b) all auto dealers c (c) all car owners d (d) Any individual needing a car e (e) all of these 27 Market information means________ a (a) Knowledge of industries b (b) knowledge of households c (c) knowledge of peers d (d) Knowledge of customers tastes e (e) all of these 28 Benchmark means___________ a (a) Benches for customers to sit b (b) benches for salesman to sit c (c) products displayed on a bench d (d) Set standards e (e) all of these 29 A call centre is_____________ a (a) a meeting; place for DSA's b (b)A training centre for DSA's c (c) a meeting place for customers d (d) Data centre e (e) a back office set up where customer queries are answered 30 The sequence of sales process is___________ a (a) Lead generation, call, presentation and sale b (b) sale, presentation, lead generation and call c (c) Presentation, lead generation, sale and call d (d) lead generation call, sale and presentation e (e)There is no sequence required
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