Quiz: Marketing 13 (art)


Marketing 13Online version Marketing 13 by infomind Online tests 1 Customer services______________ a (a) Is an integral part c marketing b (b) has no role in Marketing c (c) is required only by salesman d (d) Is not required by salesman e (e) None of these 2 Buyer resistance means___________ a (a) Buyers fighting with the salesmen b (b) reluctant salesmen c (c) different salesmen d (d) Hesitant buyers e (e) none of these 3 Closing the safe means____________ a (a) Close down marketing functions b (b) stop selling c (c) successful completion of a call d (d) All of these e (e) None of these 4 Bancassurance means__________ a (a) Assuring to repay bank loans b (b) assuring to repay credit card dues c (c) Assuring to repay home loans dues d (d) insurance of banks e (e) all of these 5 Relationship marketing means__________ a (a) selling to relatives b (b) selling by relatives c (c) after sales service d (d) cross selling e (e) all of these 6 Motivation means______________ a (a) Keeping the salesman happy b (b) keeping the staff happy c (e) more enthusiasm d (d) more team work e (e) All of these 7 Effective communication is______________ a (a) Not required, it demand exceed supply b (b) a sine-qua—on for marketing c (c) good vocabulary d (d) All of these e (e) None of these 8 Customization means______________ a (a) Products for specific customers b (b) good customer service c (c) bad customer service d (d) After sales service e (e) none of these 9 Marketing of service is resorted in_____ a (a) Manufacturing concerns b (b) Insurance business c (c) hotels d (d) only 1 and 2 e (e) Only 2 and 3 10 Marketing is the art of_________________ a (a) buying more b (b) paying more c (c) selling more d (d ) talking more e (e) only 1 and 2 11 Market shares means__________ a (a) Share market b (b) Share prices c (c) IPOs d (d)scope for marketing e (e) share of business among peers 12 A DSA (Direct selling agent) is one_____________ a (a)Who sells through the internet b (b) who sells direct to the client c (c) who works on the bank counters d (d) Who works in back office set up e (e) none of these 13 Internal Marketing means___________ a (a) Marketing to self b (b) Marketing to family members c (c) Marketing to the staff members d (d) Marketing inside India e (e) Marketing outside India 14 Good Marketing requires one of the following______________ a (a)Proper planning b (b) good team work c (c) good communication skills d (d) Knowledge of products e (e) All of these 15 Marketing is a___________ a (a) One day effort b (b) team effort c (c) one man effort d (d) all of these e (e) None of these 16 Marketing is influence by___________ a (a) Product demand b (b) public taste c (c) buyer behavior d (d) brand image e (e) all of these 17 Marketing in banks is a necessity today due to_______________ a (a) Liberlisation b (b) nationalization c (c) fashion d (d) urbanization e (e) None of these 18 Marketing helps in_____________ a (a) Boosting production b (b) getting new clients c (c) interacting with strangers d (d) all of these e (e) None of these 19 The target group for agriculture loans is_________ a (a) Any farmer b (b) farm labourers c (c) any individuals dealing in agricultural or related activity d (d) Farmers society e (e) None of these 20 The target group for credit card is_____________ a (a) Existing cardholders b (b) all graduates c (c) all minors d (d) individual with taxable income e (e) all of the these 21 Market segmentation means___________ a (a) segmenting the salesman b (b) segmenting the employees c (c) Segmenting the customers as per their needs d (d) segmenting the products e (e) all of these 22 A Target group means___________ a (a) A group of sellers b (b) a group of buyers c (c) A group of products d (d) A group of persons to whom sales should be focused e (e) All of these 23 Market segmentation is useful for___________ a (a) Preferential marketing b (b) Targeting existing clients c (c) Identif ing prospects y d (d) knowing customer tastes e (e) All of these 24 The target group for savings deposit accounts is__________ a (a)New born babies b (b) students c (c) parents d (d) businessman e (e) all of the above 25 Market segmentation can be resorted to be means of___________ a (a) Segmenting age b (b) segmenting by income c (c) segmenting geographically d (d) all of these e (e) None of these 26 The Target group for a car loan is__________ a (a) All auto drivers b (b) all auto dealers c (c) all car owners d (d) Any individual needing a car e (e) all of these 27 Market information means________ a (a) Knowledge of industries b (b) knowledge of households c (c) knowledge of peers d (d) Knowledge of customers tastes e (e) all of these 28 Benchmark means___________ a (a) Benches for customers to sit b (b) benches for salesman to sit c (c) products displayed on a bench d (d) Set standards e (e) all of these 29 A call centre is_____________ a (a) a meeting; place for DSA's b (b)A training centre for DSA's c (c) a meeting place for customers d (d) Data centre e (e) a back office set up where customer queries are answered 30 The sequence of sales process is___________ a (a) Lead generation, call, presentation and sale b (b) sale, presentation, lead generation and call c (c) Presentation, lead generation, sale and call d (d) lead generation call, sale and presentation e (e)There is no sequence required

1

Customer services______________

a

(a) Is an integral part c marketing

b

(b) has no role in Marketing

c

(c) is required only by salesman

d

(d) Is not required by salesman

e

(e) None of these

2

Buyer resistance means___________

a

(a) Buyers fighting with the salesmen

b

(b) reluctant salesmen

c

(c) different salesmen

d

(d) Hesitant buyers

e

(e) none of these

3

Closing the safe means____________

a

(a) Close down marketing functions

b

(b) stop selling

c

(c) successful completion of a call

d

(d) All of these

e

(e) None of these

4

Bancassurance means__________

a

(a) Assuring to repay bank loans

b

(b) assuring to repay credit card dues

c

(c) Assuring to repay home loans dues

d

(d) insurance of banks

e

(e) all of these

5

Relationship marketing means__________

a

(a) selling to relatives

b

(b) selling by relatives

c

(c) after sales service

d

(d) cross selling

e

(e) all of these

6

Motivation means______________

a

(a) Keeping the salesman happy

b

(b) keeping the staff happy

c

(e) more enthusiasm

d

(d) more team work

e

(e) All of these

7

Effective communication is______________

a

(a) Not required, it demand exceed supply

b

(b) a sine-qua—on for marketing

c

(c) good vocabulary

d

(d) All of these

e

(e) None of these

8

Customization means______________

a

(a) Products for specific customers

b

(b) good customer service

c

(c) bad customer service

d

(d) After sales service

e

(e) none of these

9

Marketing of service is resorted in_____

a

(a) Manufacturing concerns

b

(b) Insurance business

c

(c) hotels

d

(d) only 1 and 2

e

(e) Only 2 and 3

10

Marketing is the art of_________________

a

(a) buying more

b

(b) paying more

c

(c) selling more

d

(d ) talking more

e

(e) only 1 and 2

11

Market shares means__________

a

(a) Share market

b

(b) Share prices

c

(c) IPOs

d

(d)scope for marketing

e

(e) share of business among peers

12

A DSA (Direct selling agent) is one_____________

a

(a)Who sells through the internet

b

(b) who sells direct to the client

c

(c) who works on the bank counters

d

(d) Who works in back office set up

e

(e) none of these

13

Internal Marketing means___________

a

(a) Marketing to self

b

(b) Marketing to family members

c

(c) Marketing to the staff members

d

(d) Marketing inside India

e

(e) Marketing outside India

14

Good Marketing requires one of the following______________

a

(a)Proper planning

b

(b) good team work

c

(c) good communication skills

d

(d) Knowledge of products

e

(e) All of these

15

Marketing is a___________

a

(a) One day effort

b

(b) team effort

c

(c) one man effort

d

(d) all of these

e

(e) None of these

16

Marketing is influence by___________

a

(a) Product demand

b

(b) public taste

c

(c) buyer behavior

d

(d) brand image

e

(e) all of these

17

Marketing in banks is a necessity today due to_______________

a

(a) Liberlisation

b

(b) nationalization

c

(c) fashion

d

(d) urbanization

e

(e) None of these

18

Marketing helps in_____________

a

(a) Boosting production

b

(b) getting new clients

c

(c) interacting with strangers

d

(d) all of these

e

(e) None of these

19

The target group for agriculture loans is_________

a

(a) Any farmer

b

(b) farm labourers

c

(c) any individuals dealing in agricultural or related activity

d

(d) Farmers society

e

(e) None of these

20

The target group for credit card is_____________

a

(a) Existing cardholders

b

(b) all graduates

c

(c) all minors

d

(d) individual with taxable income

e

(e) all of the these

21

Market segmentation means___________

a

(a) segmenting the salesman

b

(b) segmenting the employees

c

(c) Segmenting the customers as per their needs

d

(d) segmenting the products

e

(e) all of these

22

A Target group means___________

a

(a) A group of sellers

b

(b) a group of buyers

c

(c) A group of products

d

(d) A group of persons to whom sales should be focused

e

(e) All of these

23

Market segmentation is useful for___________

a

(a) Preferential marketing

b

(b) Targeting existing clients

c

(c) Identif ing prospects y

d

(d) knowing customer tastes

e

(e) All of these

24

The target group for savings deposit accounts is__________

a

(a)New born babies

b

(b) students

c

(c) parents

d

(d) businessman

e

(e) all of the above

25

Market segmentation can be resorted to be means of___________

a

(a) Segmenting age

b

(b) segmenting by income

c

(c) segmenting geographically

d

(d) all of these

e

(e) None of these

26

The Target group for a car loan is__________

a

(a) All auto drivers

b

(b) all auto dealers

c

(c) all car owners

d

(d) Any individual needing a car

e

(e) all of these

27

Market information means________

a

(a) Knowledge of industries

b

(b) knowledge of households

c

(c) knowledge of peers

d

(d) Knowledge of customers tastes

e

(e) all of these

28

Benchmark means___________

a

(a) Benches for customers to sit

b

(b) benches for salesman to sit

c

(c) products displayed on a bench

d

(d) Set standards

e

(e) all of these

29

A call centre is_____________

a

(a) a meeting; place for DSA's

b

(b)A training centre for DSA's

c

(c) a meeting place for customers

d

(d) Data centre

e

(e) a back office set up where customer queries are answered

30

The sequence of sales process is___________

a

(a) Lead generation, call, presentation and sale

b

(b) sale, presentation, lead generation and call

c

(c) Presentation, lead generation, sale and call

d

(d) lead generation call, sale and presentation

e

(e)There is no sequence required

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Marketing 13

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Marketing 13Online version

by infomind Online tests

Customer services______________

Buyer resistance means___________

Closing the safe means____________

Bancassurance means__________

Relationship marketing means__________

Motivation means______________

Effective communication is______________

Customization means______________

Marketing of service is resorted in_____

Marketing is the art of_________________

Market shares means__________

A DSA (Direct selling agent) is one_____________

Internal Marketing means___________

Good Marketing requires one of the following______________

Marketing is a___________

Marketing is influence by___________

Marketing in banks is a necessity today due to_______________

Marketing helps in_____________

The target group for agriculture loans is_________

The target group for credit card is_____________

Market segmentation means___________

A Target group means___________

Market segmentation is useful for___________

The target group for savings deposit accounts is__________

Market segmentation can be resorted to be means of___________

The Target group for a car loan is__________

Market information means________

Benchmark means___________

A call centre is_____________

The sequence of sales process is___________