Matching Pairs Facebook Ad Types Matching GameOnline version Match Facebook ad types with their descriptions in this interactive game! by Brian Zimdars 1 Lead Generation 2 Post Engagement 3 Slideshow 4 Collection 5 Event Responses 6 Offers 7 Carousel 8 Canvas 9 Page Likes Show up to 10 images or videos with a single ad. Each image or video can have its own link Are images or videos that can be used to promote awareness of your event and drive responses This ad can be presented using an image, video, or carousel, and followed by a lead form when the user engages with the ad. These are discounts you can share with your customers. They can come in image, video, or carousel formats. Example: Use code Mothersday24 for 24% off Use sound, text, or video to tell your brand's story Better known as "post boosting," these ads help deliver more likes, comments, shares, and video views on posts A popular image or video ad type that drives users to your Facebook page An ad format that makes it easier for people to discover, browse, and purchase products from your ad offerings in a visual way Allow people to open a full-screen, mobile-friendly experience instantly from your ad