A vital part of the overall business plan is
The main sections of the plan cover
SWOT analysis
NIVEA creme was first introduced
NIVEA brand now extends to
The NIVEA FOR MEN brand was launched in
A business needs to set its overall direction through
A business plan
14 product ranges worldwide
The UK in 1998
• SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation
In 1911
The marketing plan
