Matching Pairs Evaluating The Marketing planOnline version Relacionar conceptos. by Margarita Beatriz Martínez 1 A vital part of the overall business plan is 2 NIVEA creme was first introduced 3 The main sections of the plan cover 4 SWOT analysis 5 NIVEA brand now extends to 6 A business needs to set its overall direction through 7 The NIVEA FOR MEN brand was launched in 14 product ranges worldwide In 1911 The UK in 1998 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The marketing plan A business plan
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