Matching Pairs Evaluating The Marketing planOnline version Relacionar conceptos. by Margarita Beatriz Martínez 1 NIVEA brand now extends to 2 SWOT analysis 3 A business needs to set its overall direction through 4 NIVEA creme was first introduced 5 The NIVEA FOR MEN brand was launched in 6 A vital part of the overall business plan is 7 The main sections of the plan cover 14 product ranges worldwide The UK in 1998 The marketing plan A business plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation In 1911