Matching Pairs Evaluating The Marketing planOnline version Relacionar conceptos. by Margarita Beatriz Martínez 1 NIVEA creme was first introduced 2 NIVEA brand now extends to 3 A vital part of the overall business plan is 4 SWOT analysis 5 The main sections of the plan cover 6 The NIVEA FOR MEN brand was launched in 7 A business needs to set its overall direction through The UK in 1998 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation In 1911 The marketing plan A business plan 14 product ranges worldwide
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