Fill in the Blanks Qualitative or Quantitative?Online version Fill in the blanks of the statements related to either qualitative or quantitative research. by Anita Mitchell 1 Qualitative statistical Quantitative quantitative natural themes observations subjective generalizability feelings objective small measurement qualitative narrative trustworthiness large research answers questions such as " how many ? " Quantitative research uses a / an approach . In qualitative research , investigators try to ensure the of the design . In quantitative research , data is collected through . Qualitative research uses a / an approach . Qualitative research is characterized by samples and is often conducted in a setting . The results section of a quantitative study often consists of data . In research , the variables of the study are clearly understood and defined in advance by the researcher . In qualitative research , data is analyzed by developing . The quality of a quantitative study is appraised in terms of its reliability , validity , and . Quantitative studies are characterized by samples to allow for generalizing . Qualitative researchers seek in - depth descriptions in form . In research , the investigator may have only a rough idea about the variables before the study begins . Qualitative researchers collect data by using , interviews , and focus groups . Qualitative research is concerned with opinion , experiences , and the of others . research answers exploratory " why " and " how " questions .