Bleed
Complementary colours
Alignment
CMYK
DPI
Illustrator (Adobe)
Focal point
Colour Theory
Grid
An important concept in graphic design, often used in layouts for both web and print projects, helping graphic designers arrange text and images on the page in a way that will look even, attractive and consistent throughout. It can be used on paper or can be set up in graphic design software, such as Photoshop.
The colours that are opposite of each other when viewed on the colour wheel.
The study of how colours make people feel and their effects on a person. In graphic design, it is used to explore the best types of colours to work in different situations: ie: for a website that needs to feel soft and relaxing or a magazine ad that should pop out of the page and evoke energy in the reader.
In graphic design terms, it is the part or area where you want to draw the reader’s or viewer’s eye. This may be large or it may be small. Sometimes graphic designers create this visual stimulus by placing only one tiny object on a page, and in this case the emphasis is obvious. Other times it may be presented within a variety of elements.
Dots per inch
In graphic design, it refers to keeping the elements on the page connected, or aligned, so the elements, when put together, flow well. Each item placed on a page (or web site) should be somehow connected with the others for proper layout.
This colour mode used by printers uses cyan, magenta, yellow and black to create colours during the printing process.
Allowing a graphic or some other element to extend beyond the actual margin of the page. The element touches the side of the page, leaving no margin or white space at the edge
Program used by many graphic designers for creating vector images, such as logos and other graphics used for print and online purposes.
