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market leader

monopoly

competitive disadvantage

competitive advantage

key player

target market

market sector

One of the most successful companies in a particular area of business.

The consumers that a company wants to sell its goods or services to.

Something that makes a company more likely to succeed.

Control over a particular area of business so that competitors can't participate in it.

A part of business or industry made up of companies that offer similar products and services.

A company that sells more of a particular product or service than other companies offering similar products and services.

Something that makes a company less likely to succeed.