____________________
analytics
relates
to
the
ability
to
?
predict
?
what
might
happen
.
These
analytics
are
about
understanding
the
____________________
.
Predictive
analytics
provides
companies
with
important
insights
based
on
data
.
Predictive
analytics
provides
____________________
about
the
likelihood
of
a
future
outcome
.
It
is
important
to
remember
that
no
statistical
algorithm
can
?
predict
?
the
future
with
____________________
certainty
.
Companies
use
these
statistics
to
forecast
what
might
happen
in
the
future
.
This
is
because
the
foundation
of
predictive
analytics
is
based
on
____________________
.
These
statistics
try
to
take
the
data
that
you
have
,
and
fill
in
the
missing
data
with
best
guesses
.
They
combine
historical
data
found
in
the
company's
data
systems
to
identify
patterns
in
the
data
and
apply
statistical
models
and
algorithms
to
capture
relationships
between
various
data
sets
.
Companies
use
predictive
statistics
and
analytics
anytime
they
want
to
look
into
the
future
.
Predictive
analytics
can
be
used
throughout
the
organization
,
from
____________________
customer
behavior
and
____________________
patterns
to
identifying
____________________
in
sales
activities
.
They
also
help
forecast
demand
for
inputs
from
the
supply
chain
,
operations
and
local
stock
.
One
common
application
most
people
are
familiar
with
is
the
use
of
predictive
analytics
to
produce
a
____________________
score
.
These
scores
are
used
by
financial
services
to
determine
the
probability
of
customers
making
future
credit
payments
on
time
.
Typical
business
uses
include
understanding
how
sales
might
close
at
the
____________________
of
the
year
,
predicting
what
items
customers
will
purchase
together
,
or
forecasting
____________________
levels
.
