B.F. Skinner
motivation
identification
retention
self-efficacy
verbal model
models
Albert Bandura
reproduction
observational learning
remembering a behavior that is observed
Confidence in yourself that you possess the ability to succeed in a particular situation
developed theories of operant behaviorism and operant conditioning
the behavior is explained or described
the ability to replicate the behavior that the model has just demonstrated
Individuals that are observed
involves taking on (or adopting) observed behaviors, values, beliefs and attitudes of the person with whom you are identifying
when the learner wants to demonstrate what they have learned
the process of learning desirable and undesirable behaviors by observing others, then reproducing learned behaviors in order to maximize rewards
developed social cognitive learning theory
