Matching Pairs 7.2 Executional FrameworksOnline version Branding LDG questions regarding advertising (2.2) by Laura Herlinda Hernandez Arrese 1 Executional frameworks that consist in presenting a costumer in an advertisment, talking about their positive experience with the product or service 2 It's an effective execution to communicate the attributes of a product to viewers 3 A resource where a higher level of excitement and suspense is used to tell a story in commercials, to build a crisis point 4 These are the four components of the slice-of-life commercials 5 Type of execution that lifts the audience beyond the real world to a realistic or irrational make-believe experience 6 Challenge of using the slice-to-life executional framework in printed media, such as magazines. 7 The process of digitally painting or sketching figures into live sequences 8 Popular type of executional framework that is praised by its ability to superimpose digital elements over live scenes via rotoscoping 9 Defines how an ad is structured as in the way it's presented to the audience in order to get the public interest in a good, service or situation 10 Kind of commercials where advertisers attempt to provide situations to the everyday problems consumers or businesses face during the common experiences and problems that people encounter Fantasy roto-scaping slice-to-life Testimonial Creating one image that can present the entire story with the product, being the solution. Encounter, problem, interaction and solution Animation Dramatization executional framework Demonstration
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