Fill in the Blanks Ethical behavior in MarketingOnline version In this activity you will learn about ethical behavior in marketing by Mundo Anastacio Alejandra 1 Morals moral Psychologist society laws Ethics culture ethics person's are refers to the principles or values that generally govern the conduct of an individual or group , and can also be seen as a standard of behavior . The gray area of occurs when one person's standard is not the same as another . The ethical standards of are for people to follow the rules and not to cut themselves . Business ethics standards very important because companies must follow unwritten rules to protect the rights of employees , the environment , and the of their customers' business world , and to define the boundaries of what is legal , are the written guidelines that must be filed in society . are the rules that people develop as a result of cultural norms and values , they are traditionally what employees learn from their childhood , , education , religion . Lawrence Kohlberg identified three levels of ethical development through which individuals normally progress by looking at these stages we can begin to talk about whether the behavior is ethical and what the motivations are .
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