Many
inventions
have
shaped
American
____________________
in
the
minds
of
people
around
the
world
.
One
was
____________________
many
years
ago
but
is
still
popular
today
:
Levi's
jeans
.
Levi
Strauss
was
born
in
1829
in
Bavaria
,
____________________
is
part
of
present
day
Germany
.
As
a
young
man
he
moved
to
the
USA
and
settled
in
New
York
.
In
1853
,
the
young
immigrant
decided
____________________
he
wanted
to
start
his
own
business
.
He
moved
from
New
York
to
San
Francisco
,
____________________
the
gold
rush
was
well
underway
.
He
travelled
across
Panama
and
began
trading
on
14
March
that
year
.
Unlike
many
other
hopeful
travellers
,
Strauss
did
not
go
to
California
to
mine
for
gold
.
He
sold
tents
and
covers
for
wagons
to
the
miners
.
One
day
____________________
man
asked
Strauss
if
he
sold
trousers
.
Looking
for
gold
was
hard
work
and
miners
needed
clothes
that
____________________
last
.
This
conversation
inspired
Strauss
to
make
strong
trousers
____________________
for
workers
.
In
1866
he
started
selling
canvas
trousers
called
Levi's
and
the
miners
bought
them
faster
____________________
Strauss
could
make
them
.
Strauss
soon
received
a
lot
of
____________________
on
ways
to
improve
his
jeans
.
In
1873
Jacob
Davis
gave
him
an
idea
to
make
the
jeans
even
stronger
by
adding
metal
rivets
to
the
pockets
so
that
they
____________________
not
tear
.
Strauss
liked
____________________
idea
and
decided
to
use
it
.
However
,
many
people
complained
that
the
canvas
was
____________________
,
so
Strauss
changed
from
canvas
to
a
heavy
denim
material
.
It
was
dyed
indigo
blue
and
miners
liked
the
new
material
because
dirty
marks
did
not
show
on
the
dark
colour
.
In
1873
the
jeans
sold
for
22
cents
a
pair
.
____________________
the
end
of
that
year
,
____________________
for
the
product
had
increased
dramatically
.
Strauss
opened
a
factory
in
San
Francisco
and
hired
hundreds
of
workers
to
keep
up
with
demand
.
____________________
he
died
in
1902
,
the
company
kept
going
.
By
the
1920s
,
the
miners
____________________
left
California
and
instead
cowboys
and
steel
workers
____________________
buying
Levi's
.
It
became
the
____________________
brand
in
men's
work
clothing
.
In
the
1950s
,
after
movie
stars
Marlon
Brando
and
James
Dean
____________________
seen
wearing
them
,
jeans
became
a
____________________
item
of
clothing
for
all
Americans
.
Today
Levi's
jeans
are
still
one
of
the
____________________
popular
products
of
American
culture
.
