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1. 
The frequency "that new businesses fail (at)" is high when they're started for the wrong reasons.
2. 
Many new business owners lack basic skills, "and (the importance) of this" cannot be underestimated.
3. 
Above all, they need to be able to manage finances, "and (an understanding) of this" is critical.
4. 
The employees "that the owner entrusts the business (to)" often have the wrong skills.
5. 
A new business must have a website, "and (the functions) can vary."
6. 
A business must have a website, "(without) it the business will fail."
7. 
Many new business owners underestimate the prices "that their products must sell (at)" to make a profit.