Matching Pairs Market TrendsOnline version Actividad de Exposición de Market Trends by CORDOVA FLORES URIEL MARTIN 201710963 1 Market Trends 2 Intermediate market trends 3 Descriptive Research 4 Long-term market trends 5 Short-term market trends 6 Exploratory Research In marketing or business positioning, this would include news and current events, social media trends, or sales events like Prime Day and Black Friday. These are big societal changes that affect your business, like mobile devices and artificial intelligence, gaps or deficiencies in the talent pipeline, and culture shifts like the #metoo movement or demands for racial equality. This approach is used to determine if a product or service is a good fit for the market, or to judge the general attitudes of customers toward a service or product. In finance, these are rallies and turnarounds that can mystify analysts.. A market trend is anything that alters the market where your company operates This approach is used to better-define a problem and your organizations opportunity to solve it.