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M1 Definición de investigación de mercados - Investigación de mercados

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M1 Definición de investigación de mercados - Investigación de mercados

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Universidad La Gran Colombia
Universidad La Gran Colombia
Colombia

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M1 Definición de investigación de mercados - Investigación de mercadosOnline version

Lee el texto propuesto y haz clic en las palabras que consideres correctas para completar los párrafos.

by Universidad La Gran Colombia
1

cliente oportunidades evaluar problemas recolectar monitorear analiza comerciante diseña consumidor

Función que vincula al , al y al público con el , mediante información usada para identificar y definir las y de marketing ; generar y las acciones de marketing ; el desempeño de esta y mejorar la compresión de la misma como un proceso . La investigación de mercados especifica la información requerida para abordar estos tópicos , el método para información , gestiona e implementa el proceso de recolección de datos , los resultados y comunica los hallazgos y sus implicaciones .

 
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