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Psicología Publicitaria

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Psicología Publicitaria

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Estrategias Publicitarias

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About Fill in the Blanks
marketing
 Recommended age: 21 years old
2 times made

Created by

christian ortiz
christian ortiz
Colombia

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Psicología PublicitariaOnline version

Estrategias Publicitarias

by christian ortiz
1

Persuasiva Proyectiva Sugestiva Mecanicista

Esta estrategia publicitaria es la que acude a cambios culturales y estilos de vida del sujeto . También presenta modelos coincidentes con intereses y opiniones .
Esta estrategia de publicidad es el condicionamiento vía repetición de slogan o imagen que desencadenaría la reacción de compra .
Esta estrategia de publicidad es la que busca indagar en lo que genera ansiedades , angustia , temores , etc . También toma aportes de psicoanálisis y ofrece un producto mágico como una forma de solución transaccional .
Esta estrategia de publicidad brinda información caracterizando atributos del producto y lo compara con la competencia , también acentúa una solución superior a sus competidores . Por otra parte la creatividad se basa en el sentido común en intuición y el sujeto es considerado un sujeto racional .