Froggy Jumps Ad Learning!Online version Multiple Choices to learn about Ads and stuff by Charlotte Rose Shorr 1 What are the 3 parts of the Marketing Funnel? a Awareness, Consideration, Conversions b Branding, Insights, Conversions c Trafficking, Leads, Conversions 2 What is Reach? a The total amount of people who have seen your ad once b Stretching out your arm c Based off of custom audiences 3 What is a Lookalike Audience? a People who physically look like your customers b People who's goals or interests are like your customers c Twinning! 4 What does an the "Enable Audience Expansion" check box do? a Let's you pick specifically who you want your ad to be in front of b Costs more money than other Audiences c Picks Audiences based on where they'll perform best 5 What is Pixel? a A movie with Adam Sandler in it b Connects with the server to get data from your website c A small piece of code you add to your website 6 What is Conversions API? a Connects with the server to collect data b A small piece of code you add to your website c A way for advertisers to make more money 7 What is the Cost Per Result? a How much your overall campaign costs b How much profit you made from the campaign c How much the amount spent divided by the number of results 8 What are the 4 P's of Marketing? a Pitch Wizard, People, Personality, Problems b Profits, Possibility, Placements, Price c Product, Place, Promotional Strategy, Price 9 What is Actions & Insights? a Where you can see which audiences are working best for your advertiser b The actions your advertiser has taken c An interactive tool that helps you pitch the right topics to your clients 10 How long should an ad be to be the optimal time? a 3 - 5 seconds b 5 - 10 seconds c 1 - 2 seconds
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