Froggy Jumps SEO or SEM. What's the difference?Online version In this activity, we are going to identify the key differences between SEO and SEM. As you most likely know, SEO stands for “search engine optimization” and SEM stands for “search engine marketing”. Globally, Google is the most widely used search engine accounting for around 90% of all online searches. But there are other search engines such as Bing, Yahoo, Baidu, and Yandex. Both SEO and SEM tactics are designed for a website to rank (appear) at the top of a search engine results page (SERP). Obviously, the nearer the top of a search, the more likely that the user will click on the result and go through to the website. For companies reliant upon website traffic for all or part of their commercial success SEO and SEM are very important marketing tools. SEO success is built around relevant and quality content. Say a website has a good post on “best cameras for travel vlogging”, then it is likely to appear high in a search if the user types in similar keywords to the post. Whereas SEM is paid placement (advertising) on a search engine, where the firm (website) is willing to advertise if a user types in a set keyword combination (such as “best cameras for vlogging”). No doubt on your online searches, you have noticed that ads appear at the top (or sometimes the side) of a search, followed by non-ad listings. by Otilia Driga 1 It is referred to as an organic method of generating website traffic a SEO b SEM c Both 2 It is a paid method of gaining traffic a SEO b SEM c Both 3 You can be at the top of a SERP when users search for a name of a competitor a SEO b SEM c Both 4 It is earned media a SEO b SEM c Both 5 Your website can get to the top of a SERP faster (even the same day) a SEO b SEM c Both 6 You can reach new customers a SEO b SEM c Both 7 You can reach customers at their ready to buy stage a SEO b SEM c Both 8 You can turn it on/off quickly a SEO b SEM c Both 9 A marketing ROI can be easily calculated a SEO b SEM c Both 10 There are no advertising or promotional costs a SEO b SEM c Both 11 It will increase website traffic a SEO b SEM c Both 12 It is reliant upon the search engine’s algorithm a SEO b SEM c Both 13 It's a long term process a SEO b SEM c Both 14 It may become a “rich snippet” on Google, with good click-through rates a SEO b SEM c Both 15 It provides a sign of credibility of the business = a form of physical evidence a SEO b SEM c Both 16 The listing is almost guaranteed to be at the top of a SERP (search engine results page) a SEO b SEM c Both 17 It is easy to test the content, timing, and design a SEO b SEM c Both 18 You can precisely target the audience a SEO b SEM c Both 19 There is no cost if a user clicks on the link shown a SEO b SEM c Both 20 There is no cost if a user does NOT click on the link shown a SEO b SEM c Both
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