Fill in the Blanks Total Quality Management (D)Online version Total Quality Management by El Richi 1 Quality TQM Management Total ( ) is a management framework based on the belief that an organization can build long - term success by having all its members - - from low - level workers to its highest - ranking executives - - focus on improving quality and , thus , delivering customer satisfaction . 2 W Deming Deming Edwards . : was a statistician and management consultant who played a significant role in the development of TQM theory . He emphasized the importance of statistical methods for quality improvement and advocated for a focus on continuous improvement of processes . 3 Juran Juran Joseph M . : was a quality management consultant who focused on the importance of quality planning , control , and improvement . He emphasized the need for companies to establish quality goals and to measure and analyze their performance to achieve those goals . 4 Ishikawa Kaoru Ishikawa : was a Japanese quality control expert who developed several tools and techniques for quality improvement , including the Ishikawa diagram ( also known as the fishbone diagram or cause - and - effect diagram ) . 5 of needs the the Emphasizing market : TQM helps in highlighting the needs of the market . Its application is universal and helps the organization to identify and meet the needs of the market in a better way . 6 in meeting the Helpful competition : TQM helps in understanding the customers as well as the market . It provides an opportunity to the organization to meet the competition by resorting to the techniques of TQM . 7 focus Customer : The customer determines the quality level of the products and services . Customer input is valued , as it provides a better understanding of what the customer needs . 8 involvement Employee : All employees must participate in the processes and system . They must be properly trained and given the needed resources to complete their tasks on time .