Fill in the Blanks ML PI_Unit 6_Corporate entertainmentOnline version Complete the story about Carla with the correct words. by 1 variety realize build approach on corporate reasons gain existing informal responsible for meet effective run CRM relationships keeping networking Carla was a successful sales executive at a large company . She was for securing new clients and keeping ones happy , and she knew that entertainment was a key part of her job . Every year Carla's company would spend a significant amount of money events and activities designed to help relationships with clients . These events ranged from simple dinners parties and outings . Carla knew that was a crucial part of her job , and she saw corporate entertaining as an important tool for meeting new people and making connections . She also knew that it was an effective way to clients , as it allowed her to showcase her company's products and services in a relaxed and atmosphere . But corporate entertaining wasn't just about gaining new clients . It was also about existing clients happy and loyal . Carla recognized that her company needed to invest in these relationships a of , including increasing customer retention rates and generating repeat business . Over time , Carla began to that simply throwing lavish parties and events wasn't enough . To truly maximize the benefits of corporate entertaining , her company needed to a ( customer relationship management ) program that could help them track client interactions and tailor their to each individual client . With this newfound understanding , Carla began to focus on building lasting relationships with her clients . She would take the time to get to know each client personally , and would tailor her approach to their specific needs and preferences . She also worked closely with her company's CRM team to ensure that all client interactions were tracked and recorded , so that they could be used to inform future interactions and improve the overall customer experience . Thanks to Carla's efforts , her company's corporate entertainment program became much more and impactful . They were able to build stronger with their clients , gain new business , and keep existing clients happy and engaged . And Carla became a respected and valued member of the sales team , known for her ability to connect with clients and deliver results .
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