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Marketing features

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Hai Ha Vu
Hai Ha Vu
Viet Nam

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Marketing featuresOnline version

Marketing features

by Hai Ha Vu
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explorers feedback customer quality convenience preferences loyalty international Buyer preservation centric cash preferences historical sustainable amenities adventure cultural vendor Seller markets reposition tourists concerned culinary income research destination

1 . Marketing vs . Selling
1 . 1 . Selling - Focus on the Needs of the :
? Example : A street vendor in a tourist market in Bangkok , Thailand , is primarily with selling the handmade jewelry they've crafted . They are driven by the need to generate and convert their products into . The might use persuasive tactics to convince to buy their jewelry .
1 . 2 . Marketing - Focus on the Needs of the :
? Example : An international hotel chain , such as Hilton , operates in numerous countries . Their marketing efforts are - centric . They invest in understanding and satisfying the needs of various types of travelers . They consider factors like customer , location , amenities , and service to create a satisfying experience for their guests . Hilton's marketing extends beyond merely selling rooms ; it aims to create a comprehensive and enjoyable stay for the customer . Their programs and customer mechanisms reflect this customer - approach .

2 . The key features of marketing
2 . 1 . Marketing is a thought process related to a situation which matches and balances the needs of the tourists with the needs of the or the needs of the organization's designing and providing tourism - related services :
? Example : A tour operator in Vietnam designs a cultural heritage tour of Hanoi that balances the desires of tourists seeking authentic experiences with the and promotion of Hanoi's cultural heritage . By offering responsible and tourism experiences , they match the needs of both tourists and the destination .
2 . 2 . Tourism is an inherent part of tourism marketing which culminates in the identification and selection of target markets based on market segmentation :
? Example : The Vietnam National Administration of Tourism conducts extensive research to understand the and behaviors of tourists visiting Vietnam . Based on this research , they identify target , such as travelers , enthusiasts , and cultural , allowing them to tailor marketing campaigns to these specific segments .
2 . 3 . In order to have a proper placement of tourism products and services , the marketing concepts of positioning and product life cycle are of great significance :
? Example : An international hotel chain introduces a new beachfront resort in Phuket , Thailand . To position the property effectively , they highlight its luxurious , spa services , and direct beach access . As the resort ages , they may need to it by focusing on its significance to maintain its appeal throughout different stages of the product life cycle .
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