Memory Game Behaviorist MatchOnline version A memory cards game to match behaviorist concepts and definitions. by Scott McGuinness Reinforcement of successive approximations of the desired behavior. Positive Reinforcement B.F. Skinner Classical Conditioning Cats in puzzle boxes John B. Watson Ivan Pavlov Shaping Skinner Box Increasing the frequency of a behavior by introducing a rewarding stimulus after the behavior occurs. Little Albert Experiment When the desired behavior happens, the elimination of an unpleasant outcome takes place. Process of learning new behaviors by observing those of models Observational Learning Edward Thorndike Negative Reinforcement