Memory Game Behaviorist MatchOnline version A memory cards game to match behaviorist concepts and definitions. by Scott McGuinness John B. Watson Observational Learning Reinforcement of successive approximations of the desired behavior. When the desired behavior happens, the elimination of an unpleasant outcome takes place. Shaping Increasing the frequency of a behavior by introducing a rewarding stimulus after the behavior occurs. Classical Conditioning Skinner Box Edward Thorndike Ivan Pavlov Negative Reinforcement Little Albert Experiment Cats in puzzle boxes Positive Reinforcement B.F. Skinner Process of learning new behaviors by observing those of models