Matching Pairs OLID 522 - Chapter 9Online version Designing, Implementing, And Evaluating Career Development Programs and Services by Yvonne Hunter-Johnson 1 Qualitative Data 2 Quantitative Data 3 Stakeholder 4 Advocacy 5 Formative Evaluation 6 Summative Evaluation 7 Coordination Convincing other of the importance of career planning services. Purpose is to improve an ongoing program. Working closely with other stakeholders: department heads, teachers, employers, etc. Collects and reports numbers. Measures the perceived value of the services and the extent to which measurable objectives have been reached - in ways other than numbers Any person or entity who is affected by a program of services. Purpose is to determine whether to retain a program.