Matching Pairs OLID 522 - Chapter 9Online version Designing, Implementing, And Evaluating Career Development Programs and Services by Yvonne Hunter-Johnson 1 Summative Evaluation 2 Formative Evaluation 3 Advocacy 4 Quantitative Data 5 Coordination 6 Stakeholder 7 Qualitative Data Convincing other of the importance of career planning services. Purpose is to improve an ongoing program. Purpose is to determine whether to retain a program. Working closely with other stakeholders: department heads, teachers, employers, etc. Measures the perceived value of the services and the extent to which measurable objectives have been reached - in ways other than numbers Any person or entity who is affected by a program of services. Collects and reports numbers.