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Crossword Puzzle
Crossword Puzzle

Segmentation, Ciblage et Positionnement

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Segmentation, Ciblage et Positionnement

Crossword Puzzle

Un puzzle sur les concepts clés du marketing: segmentation, ciblage et positionnement.

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About Crossword Puzzle
2 times made

Created by

Morgane LEFEVRE
Morgane LEFEVRE
France

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    Morgane LEFEVRE
    Morgane LEFEVRE
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Crossword Puzzle

Segmentation, Ciblage et PositionnementOnline version

Un puzzle sur les concepts clés du marketing: segmentation, ciblage et positionnement.

by Morgane LEFEVRE
1

Processus de division d'un marché en groupes homogènes de consommateurs.

2

Sélection d'un segment de marché spécifique à cibler avec une offre adaptée.

3

Façon dont une marque se différencie et se positionne dans l'esprit des consommateurs.

4

Ensemble des consommateurs partageant des besoins et des caractéristiques similaires.

5

Personnes qui achètent et utilisent des produits ou services pour satisfaire leurs besoins.

6

Produit, service ou combinaison des deux proposé aux consommateurs sur le marché.

7

Processus par lequel une marque se distingue de ses concurrents en offrant une valeur unique.

8

Plan d'action conçu pour atteindre un objectif spécifique dans un environnement concurrentiel.

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