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COST PLUS AND PENETRATION PRINCING (D)

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THE SECOND P FROM MARKETING MIX

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Recommended age: 16 years old
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Ecuador
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COST PLUS AND PENETRATION PRINCING (D)Online version

THE SECOND P FROM MARKETING MIX

by JUAN JOSE NARANJO SANCHEZ
1

having Price customers service

refers to the money pay or give up for or using a
good or .

2

unit percentage number adding product average cost product average profit plus mark

Cost - pricing refers to a mark - up to the cost of
producing a . The - up is a of the a firm wishes to gain for every that it sells . The cost is the cost per or the total divided by the of products produced .

3

market product customers penetration gaining

Price for a with the aim of attracting a large
number of quickly and a high share is known as pricing .

4

firm share existing new strategy markets known products businesses increase using marketing

This could be used by either introducing a
product to an market or entering new with existing . This is a used in mass . Then as a gains market , it can start to its price slowly . For example , IKEA is to have entered the Chinese market by this strategy .

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