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MAPA DE POSICIONAMIENTO DE MARCAS DE CELULARES

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MAPA DE POSICIONAMIENTO DE MARCAS DE CELULARES

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About this activity

CONOCIMIENTO ACERCA DEL POSICIONAMIENTO DE MARCA SEGÚN PERCEPCIÓN DE SU TOP OF MIND EN LAS MARCAS DE CELULARES.

Created by

Luz Marcela Reyes Sanchez
Luz Marcela Reyes Sanchez
Mexico

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MAPA DE POSICIONAMIENTO DE MARCAS DE CELULARES
 

MAPA DE POSICIONAMIENTO DE MARCAS DE CELULARESOnline version

CONOCIMIENTO ACERCA DEL POSICIONAMIENTO DE MARCA SEGÚN PERCEPCIÓN DE SU TOP OF MIND EN LAS MARCAS DE CELULARES.

by Luz Marcela Reyes Sanchez
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5 6 PRECIO ALTO 7 PRECIO BAJO 8 CALIDAD ALTA o RENDIMIENTO ALTO 9 CALIDAD BAJA o RENDIMIENTO BAJO 10 TÍTULO DE MAPA DE POSICIONAMIENTO

Explicación

CELULAR CON ALTA CALIDAD CON ALTO PRECIO

CELULAR CON CALIDAD BAJA CON ALTO PRECIO SEGUN PERCEPCIÓN EN SU TOP OF MIND WOXTER

CELULAR QUE ESTÁ EQUILIBRADO MARCA LG SEGÚN SU TOP OF MIND EN CALIDAD Y PRECIO

CELULAR CALIDAD ALTA Y PRECIO BAJO SEGÚN SU TOP OF MIND HUAVEI

CELULARES CON CALIDAD BAJA CON PRECIO BAJO SEGÚN PERCEPCIÓN EN SU TOP OF MIND ALCATEL Y Bq

PRECIO + EJE VERTICAL REPRESENTA PRECIO ALTO

PRECIO - EJE VERTICAL REPRESENTA PRECIO BAJO

CALIDAD + EJE HORIZONTAL REPRESENTA CALIDAD ALTA

CALIDAD - EJE HORIZONTAL DONDE REPRESENTA CALIDAD BAJA

MAPA DE POSICIONAMIENTO

 
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