Matching Pairs Cost and Pricing ConceptsOnline version Match the concepts related to costs and pricing in business. by Betsie Reyes 1 Gross margin 2 Price 3 Variable cost 4 Fixed cost The amount of money expected, required, or given in payment for something. It is the percentage of a company's revenue that's retained after direct expenses such as labor and materials have been subtracted. Expenses that remain the same no matter how much a company produces, such as rent, property tax, insurance, and depreciation. Any expenses that change based on how much a company produces and sells, such as labor, utility expenses, commissions, and raw materials.