Fill in the Blanks Think Different 1Online version Volcabulay Practice by Kim Ly 1 service features transcended resurgence stage misfits rejuvenated brink centric pivotal preferences In the late 1990s , Apple was on the of bankruptcy , and its image was associated with niche markets , unlike competitor Microsoft . However , the iconic " Think Different " campaign , launched in 1997 , marked a moment in Apple ? s history , setting the for its . Revolutionizing the Brand Image Before " Think Different , " Apple ? s marketing was product or - . The campaign , developed by TBWA \ Chiat \ Day , shifted the focus to celebrating the rebels , the , and the round pegs in the square holes ? those who dared to " Think Different . " Outcomes of the Campaign The " Think Different " campaign not only Apple ? s brand but also set the stage for the company ? s evolution into a global tech giant . By shifting the narrative from to values , Apple successfully established itself as a brand that technology , influencing consumer perceptions and .
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