Fill in the Blanks The Man Your Man Could Smell LikeOnline version Vocabulary Practice by Kim Ly 1 over-the-top accumulating Catalyst capture buzz phenomenon savvy demographic reinvent Appeal leveraged Reinvention engaging masculinity transcended In 2010 , Old Spice , a brand associated with traditional , took a daring leap into the world of viral marketing with " The Man Your Man Could Smell Like " campaign . Creative Old Spice aimed to its image and appeal to a younger . The campaign , developed by Wieden + Kennedy , featured actor Isaiah Mustafa and showcased the brand ? s products in a humorous and manner . " The Man Your Man Could Smell Like " became a cultural , revitalizing Old Spice ? s brand perception and significantly boosting sales . The campaign ? s success demonstrated the impact of creative reinvention , humor , and use of social media in reshaping a brand ? s identity in the digital age . Humor as a : The campaign embraced humor as a strategic tool , creating shareable content that resonated with audiences . The humorous tone helped Old Spice break away from its traditional image and attention . Engaging Across Platforms : Old Spice the growing influence of social media by responding to user comments and creating personalized video responses . This real - time engagement strategy generated and kept the campaign in the spotlight . Viral Video Success : The initial commercial went viral , millions of views on YouTube . The success of the campaign showcased the power of online video content in reaching and audiences in a new and dynamic way . Cross - Generational : While targeting a younger demographic , the campaign ? s humor and creativity age barriers . It successfully appealed to both younger consumers and those familiar with Old Spice ? s traditional image .
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