Fill in the Blanks Got Milk 2Online version Vocabulary Practice by Kim Ly 1 Endorsements brevity Execution appealing Shifting versatility catchphrase credibility pain point well-executed Focus to Consumer Pain Points : Instead of emphasizing the benefits of milk , the campaign highlighted the inconvenience of running out of milk . Addressing a created a message that resonated with consumers . Creating a Memorable Slogan : The " Got Milk " slogan transformed a simple question into a memorable . The slogan ? s and allowed it to be easily integrated into various marketing materials . Celebrity for Impact : Celebrities and influencers contributed to the campaign ? s success . The use of well - known figures helped increase visibility and , making the campaign more to a broad audience . Strategic Timing and : The campaign launched when milk sales were facing a decline and there was a surplus of milk . The strategic timing , combined with a marketing plan , helped stabilize milk sale s
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